Cincinnati Bell provides telephone and internet through hundreds of miles of cable and fiberoptics. They also influence the wider field with their advanced enterprise communication systems and business solutions. As the competition increased and giant companies moved into town, they needed to be heard above the noise.
We pitched the “Home” idea for their Super Bowl commercial and they embraced the celebration of their roots in the city. We know Super Bowl commercials can get loud and flashy but we chose to go in a direction that would let Cincinnatians lean in to a story and song about the city they love dearly.